Branding is the DNA of your business
its not just about colours fonts its how it all gels together, and making your website look good is just one element of branding there is also your social media using your company logo and colours on your posts.
Branding brings together your whole identity on the web.
- User experiance thoughout your website is it aiming at your target audiance?
- using your colour scheme on icons and other areas of the website
- Show people what you do with images and videos
- Build trust with social media
A website’s color palette, imagery, fonts, overall UI, and copy are critical to shaping the user experience. Each brand should strive for a good website user experience. That’s the only way visitors will stay on your website and, hopefully, take your desired action.
So, if it doesn’t meet the minimum quality standards, then expect the audience to think that your brand, in general, doesn’t meet the minimum quality standards either. Besides, your website is one way to convey your personality to your audience so they can relate to you.
With all that said, how exactly should your website look? Well, that would depend on your target audience, the products and services you sell, and your values, of course.
If you’re selling expensive shoes, use refined design elements such as thin strokes and serif fonts that convey sophistication. If you’re selling backpacks and shoes for hiking, then use elements with sharp edges such as italicized headers.